Titlebook: Digital Product Management; Frameworks – Tools – Sascha Hoffmann Book 20241st edition The Editor(s) (if applicable) and The Author(s), unde

ADORN

Product Evangelizing and Storytelling,t the power that a well-told story can have. Think of the examples of Nike, BMW, and Apple. Or simply the moments when we have let ourselves be carried away by colleagues or superiors. Conceiving and writing a story is a lot of work, but if done correctly, the same story can be used months or even years later.

Malleable

Understanding User Experience, day. However, product managers often lack clarity on how the individual disciplines in a UX team interact and how best to use a UX team in product development. Therefore, this article builds a basic understanding of the importance of UX, the individual UX disciplines, and the best integration of UX teams.

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ive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." .Cord Grünewald, CPO Kleinanzeigen.From the content:. Introduction to Digital P978-3-658-44275-0978-3-658-44276-7

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Ruptured-Disk

,Product Strategy—The Foundation of Product Management,strategy is perhaps the most fundamental decision that a product organization must make. Surprisingly, many companies operate without a product strategy—partly out of fear of committing to something, partly out of uncertainty about how to build a product strategy in the first place. This chapter des

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Implementing and Validating Product Strategy with Objectives and Key Results (OKR),ears, the popularity of OKR has skyrocketed, and its use in digital product management has become indispensable. This is because Objectives and Key Results enable a customer-centric mindset by focusing product development on the impact and resonance with the target audience, rather than just on impl

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Product Roadmaps,dmap. As roadmaps, in addition to some advantages, also bring a number of risks, they have recently been increasingly criticized in modern product management in the agile development context. This article shows that, when used correctly, product roadmaps are a very effective tool in the toolkit of p

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Product Discovery,eal added value for customers. To this end, the basic goals and principles, such as outcome orientation, user centricity, and the iterative approach in an interdisciplinary team, of a Product Discovery are explained. Following this, the differences between a project-based and a continuous Discovery