Titlebook: Dynamic Competitive Analysis in Marketing; Proceedings of the I Steffen J?rgensen,Georges Zaccour Conference proceedings 1996 Springer-Verl

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An Empirical Comparison of Oligopolistic Advertising Strategiesg expenditures than do strategies based on single-period decisions, (2) strategies based on dynamic conjectural variations provide the best overall fit with competitors’ actual advertising, (3) the strategies considered do not fully capture the dynamic advertising behavior of oligopolistic competitors.

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只看該作者 · 發(fā)表于 2025-3-31 16:43:44

Conference proceedings 1996, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researche

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