Titlebook: Donald Trump and the Branding of the American Presidency; The President of Seg Kenneth M. Cosgrove Book 2022 The Editor(s) (if applicable)

驚奇

G. von Sengbusch,H. D. Lemke,J. Vienkened his ability to succeed in office. President Trump acts more like a candidate and brand manager focused on keeping his best customers happy not on uniting and leading the country. The Trump years have been a brand battle between Trump and his opponents that has left many Americans exhausted by the

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ABHOR

https://doi.org/10.1007/978-3-030-30496-6Presidency; political marketing; segmentation; trump; Donald J; Trump; branding; American Politics; politic

馬具

Campaign

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The Old Order and Its Discontents,ers. Cosgrove argues that Trump’s class-based politics, brand persona, and policies are upending the status quo by expanding the backgrounds that political leaders come from and the political products on offer to Americans. Just like Colin Kaepernick and Nike’s ad campaigns show, the omnipresent Tru

inferno

Segmentation and Trump,cial and interest group concerns have adjusted their brands to be emotionally opposed or aligned with the Trump brand. Trump’s efforts show that geography, demography, and psychographics are key elements of a contemporary political marketing campaign that can be combined to find the right audiences

infinite

Trump: Direct-to-Consumer,sulted from gaining earned media and using social media to build strong customer relationships. Trump’s team used analytics to win efficiently meaning their interest in winning the Electoral College was minimal. His campaign used data to target its message to specific audiences. The difference being

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The Trump Brand Story: Attract and Repel,n has been a constant brand faceoff between a Trump seeking to keep promises and opponents determined to stop him. Conservative Christians, blue-collar workers impacted by globalization and American nationalists love the Trump branded political products but Americans who benefit from the cultural an