| 書目名稱 | Donald Trump and the Branding of the American Presidency | | 副標(biāo)題 | The President of Seg | | 編輯 | Kenneth M. Cosgrove | | 視頻video | http://file.papertrans.cn/283/282589/282589.mp4 | | 概述 | Provides an extensive examination of the Trump phenomenon from political marketing perspective.Considers the impact of political marketing on American politics and culture.Explains how branding & segm | | 圖書封面 |  | | 描述 | .This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate.?.Donald Trump and the Branding of the American Presidency. considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.? ?. | | 出版日期 | Book 2022 | | 關(guān)鍵詞 | Presidency; political marketing; segmentation; trump; Donald J; Trump; branding; American Politics; politic | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-30496-6 | | isbn_softcover | 978-3-030-30498-0 | | isbn_ebook | 978-3-030-30496-6 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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