Titlebook: Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo; An Integrated Sociol Wei Feng Book 2017 Springer Nature Si

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Ravi Kumar Batchu,Venkata S. K. Settibathinin Identity: Youth and Crisis. Norton, New York, 1968; Tajfel and Turner in An integrative theory of inter-group conflict, 1979; Peverelli in Chinese Corporate Identity. Routledge, London and New York, 2006) but also pertaining to the daily practice of practitioners’ and the interest of the general public.

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Saydulu Kolasani,Sangeeta Singhality. The second section examines notions and tenets of interactional sociolinguistics and new media discourse studies. Subsequent to acknowledging the existing and available literature, a discussion of research gaps is presented to indicate how the present study helps to bridge the research gap in literature.

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Stefka Nedelcheva,Petya Tsvetkovaed in the Chap. ., namely, humanising and popularising the corporate self and persuading followers into trusting (and eventually trading with) the corporate self, each of which is constituted by three sub discursive strategies for the framing of a humanized and trustworthy corporate identity

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