Titlebook: Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo; An Integrated Sociol Wei Feng Book 2017 Springer Nature Si

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Conclusion,ch research questions under scrutiny. Second, based on the present findings, the relevant discussion has been expanded to include broader realms of corporate identity research and research of public relations on social media. Ultimately, the research ended with a report of the research limitations and implications for future research.

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Stefka Nedelcheva,Petya Tsvetkovana Weibo. The research revealed two principle impression management strategies used by the CMB and the BOC which emerged from the data sources described in the Chap. ., namely, humanising and popularising the corporate self and persuading followers into trusting (and eventually trading with) the cor

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International Political Economy Seriesere examined in details. Second, first-hand, in-depth qualitative interviews with the media creators of corporate Weibo shed light on their original communicative intentions of their corporate identity.

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style of Chinese SNS.Compares the variations of corporate idThis book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follow