Titlebook: Digital Strategies in the Pharmaceutical Industry; Leonard Lerer,Mike Piper Book 2003 Palgrave Macmillan, a division of Macmillan Publishe

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Digital strategies in health service deliveryarly US e-health ventures such as WebMD were premised on the commercial opportunities offered by the Internet to better manage the huge amounts of documentation and complex reimbursement transactions that characterize health service delivery. Similarly, hospital managers, regulatory agencies, health

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https://doi.org/10.1057/9780230598799business; Distribution; innovation; Internet; management; marketing; pharmaceutical industry; planning; Prom

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Palgrave Macmillan, a division of Macmillan Publishers Limited 2003

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https://doi.org/10.1007/978-981-32-9046-4 immediately saw the opportunities to run efficient, rapid, global clinical trials, for scientific information to be widely and easily disseminated and for truly collaborative research endeavours. Now, at the end of his distinguished career, he confided that he was astonished that he was seen as tec

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Ashok Gaur,Atul Kumar,Raj Kiran,Pooja Kumarirce and the Internet could do for healthcare delivery (as opposed to the development and sale of pharmaceuticals or medical devices). The concept of the ‘health portal’, a one-stop site where the user could obtain information, communicate and transact, came to the fore. This was a seductive idea in

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Somnath K. Holkar,Nagamani Sandra,R. K. Jainceutical or biotechnology companies, developed through a series of clinical trials, manufactured and finally marketed and sold. In reality, the pharmaceutical value chain is indeed fraught with complications. For example, the main customer of a pharmaceutical sales representative is the physician wh