Titlebook: Digital Strategies in the Pharmaceutical Industry; Leonard Lerer,Mike Piper Book 2003 Palgrave Macmillan, a division of Macmillan Publishe

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書目名稱Digital Strategies in the Pharmaceutical Industry影響因子(影響力)學(xué)科排名




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Ashok Gaur,Atul Kumar,Raj Kiran,Pooja Kumarik) claimed that the Internet would streamline and standardize communications between physicians, hospitals, insurers, pharmacies, laboratories and patients. The benefits included a reduction in administrative expenses and an increase in customer satisfaction and the quality of care. No longer would

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Introductionharmaceutical company. At the start of the twenty-first century, we find the global pharmaceutical industry still flourishing, some biotechnology giants and a myriad of smaller companies still dependent on mainstream pharmaceutical companies for financial support and the ultimate commercialization o

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Digital strategy is critical across the pharmaceutical value chainrld are working with tighter budget controls that are transferred into pressure on pharmaceutical prices and thereby pressure on margins throughout the entire supply chain [1]. Pharmaceutical companies will need to offset pressures on margins by lowering transaction costs and increasing revenues. Di

GUILT

Digital strategies in marketing to the consumerthcare financial transaction, either directly or through insurance schemes, is indeed forcing citizens of industrialized countries to take a far greater interest in the quality and price of health services and products. Similarly, we face a daily barrage of scientific and lifestyle information in a

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