Titlebook: Digital Oratory as Discursive Practice; From the Podium to t Fiona Rossette-Crake Book 2022 The Editor(s) (if applicable) and The Author(s)

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https://doi.org/10.1007/978-3-8274-2993-3gical issues that are brought forth by digital public speaking practice. For instance, in terms of branding, TED is construed as a brand, and TED talks are used by speakers as instruments of personal branding. Two TED talks, which were performed a decade apart, are compared, before TED is examined u

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Oratory as Communication Setup (II): Towards a Typology That Incorporates Technological Mediation,“fully digitalised oratory,” “social media oratory”). It concludes by presenting some characteristic formats (e.g. TED talks, corporate keynotes, three-minute thesis presentations, webinar introductions, social media online video).

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Multimodality and Technology,erms of the division of labour between the audio and visual channels. The chapter concludes with a focus on the various modalities that underpin filming, in the specific cases of the New Oratory, on the one hand, and, on the other hand, fully digitalised oratory, including social media oratory.

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