Titlebook: Digital Oratory as Discursive Practice; From the Podium to t Fiona Rossette-Crake Book 2022 The Editor(s) (if applicable) and The Author(s)

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Multimodality and Technology,ole in the construal of meaning. They also introduce new challenges in terms of the additional potential discursive divides that they incur. For instance, the slideshow construes meanings at a number of levels (ideational, textual, interpersonal), but raises questions in terms of polyfocality and th

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Oratory as Social Practice (I): Discursive Genre, Culture, and Power, classical rhetoric and public speaking pedagogy, before being addressed within a discourse-analytical framework. The framework proposes to account for various speaking practices according to the social actors and social purposes by which they are informed. For some formats, it is not easy to identi

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Ethos, or the Discursive Enactment of the Presentation of the Self,s between pre-discursive, discursive, and interdiscursive ethos, it defines a number of characteristics that underscore the generic ethos of the digital speaker, namely an ethos that is personal, ethical, informal, and friendly. These characteristics are illustrated by various examples that belong t

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The Move from Rhetorical to Dialogic Staging,relation and the discursive divide that is intrinsic to oratory. According to this setup, the distance between participants is amplified, and the speaker is invested with the role of quasi mediator in order to bring together a community. The setup, which, at the formal level, depends notably upon th

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TED Talks: A Case Study,gical issues that are brought forth by digital public speaking practice. For instance, in terms of branding, TED is construed as a brand, and TED talks are used by speakers as instruments of personal branding. Two TED talks, which were performed a decade apart, are compared, before TED is examined u

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https://doi.org/10.1007/978-3-031-18984-5discourse analysis; rhetoric; business communication; digital studies; digital humanities; multimodality;

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978-3-031-18986-9The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl

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