Titlebook: Digital Marketing in the Automotive Electronics Industry; Redefining Customer Uli Schneider,Jürgen Hoika Book 2023 The Editor(s) (if appli

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https://doi.org/10.1007/978-1-4842-6312-9tor industry, the authors derive digital marketing implementation barriers and a set of insights from which they formulate the six design guidelines based on exploration and exploitation capabilities.