Titlebook: Data Mining for Managers; How to Use Data (Big Richard Boire Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 big data.

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https://doi.org/10.1007/978-94-011-3378-4doing something simpler can in many cases be equally appropriate. A good example of this is the RFM index (recency, frequency, and monetary value); this index represents one nonstatistical method of targeting customers for a given business initiative. Here, the analyst can use three key pieces of information:

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Rude Theory: The Rough Trade of the Fabliauxskepticism and doubts are now embraced by many organizations. Yet, from a practitioner’s perspective, some solutions are easier to understand than others. The challenge for the practitioner is to communicate with the business end user in such a way that the end user knows how to use and apply the solution.

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The Data Mining Process: Creation of the Analytical File,erned with what is already there and not with what should be there. When a file and some of its contents have been identified as potentially relevant for an analysis, analysts in most cases request the entire file as one data component in the project.

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Types and Quality of Data,ly the driver behind any successful data mining project. Having said that, it is important to understand that there are different types and levels of data. Knowledge of these types and levels of data can provide insight into how performance will be impacted.

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The Use of Multivariate Analysis Techniques, to predict yes/no behaviors, such as response, attrition, or credit default. The outcome derived can also be a set of rules such as CHAID rather than a score, which is the predicted outcome of either logistic or linear regression.

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ractically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.978-1-349-48786-8978-1-137-40619-4

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The Moderns: The Romantic Loss of Comedyrs respect the legislation since it encapsulates what has been best practice in many organizations for many years. It is simply a good business practice to be respectful of and attentive to the privacy needs of consumers when attempting to properly market the right services and products to them.