Titlebook: Data Mining for Managers; How to Use Data (Big Richard Boire Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 big data.

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Book 2014Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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Reverie

https://doi.org/10.1007/978-1-349-07262-0It is important to understand that the same learning feedback process used to generate strategy improvements can also be used in a more granular fashion by identifying specific tasks and tactics for improving future marketing efforts. Successful data mining practices include the application of ongoing learning to future activities.

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Data Mining in the New Economy,It is important to understand that the same learning feedback process used to generate strategy improvements can also be used in a more granular fashion by identifying specific tasks and tactics for improving future marketing efforts. Successful data mining practices include the application of ongoing learning to future activities.

反抗者

,Growth of Data Mining—An Historical Perspective,d data mining to the forefront of business today? To get a sense of data mining’s history, it is useful to speak to its early practitioners, namely, the direct marketers of the large major catalogue companies and publishing houses.

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全國(guó)性

Using RFM as One Targeting Option,doing something simpler can in many cases be equally appropriate. A good example of this is the RFM index (recency, frequency, and monetary value); this index represents one nonstatistical method of targeting customers for a given business initiative. Here, the analyst can use three key pieces of information:

符合規(guī)定

Black Box Analytics,skepticism and doubts are now embraced by many organizations. Yet, from a practitioner’s perspective, some solutions are easier to understand than others. The challenge for the practitioner is to communicate with the business end user in such a way that the end user knows how to use and apply the solution.