Titlebook: Customer Relationship Management; The Ultimate Guide t SCN Education B.V. Book 2001 Springer Fachmedien Wiesbaden 2001 CRM.Call Center.Cust

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The Importance of Marketing Data Intelligence in Delivering Successful CRMing Data Intelligence delivers marketers with the levels of access and knowledge of the customers required to drive successful Customer Relationship Management strategies that widen, lengthen and deepen the customer relationship.

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Making every customer relationship count. Exploring the business drivers and technology enablers of o longer the key differentiator — competitive advantage comes from utilizing all knowledge within the organization to treat customers as individuals and maximize their lifetime value. As organizations shift their business models, success is based on the ability to identify, acquire, retain, and grow

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