Titlebook: Customer Relationship Management; The Ultimate Guide t SCN Education B.V. Book 2001 Springer Fachmedien Wiesbaden 2001 CRM.Call Center.Cust

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ineffectual

concert

討人喜歡

GROSS

H. G. Jerrard BSc, PhD, FInstP,D. B. McNeillThis White Paper sets out to offer practical guidance by suggesting that companies approach CRM in two stages:

甜得發(fā)膩

mediocrity

共和國(guó)

e-Everything: Technology-Enabled Customer Relationship ManagementCustomer Relationship Management can be widely defined as company activities related to developing and retaining customers through increased satisfaction and loyalty In this white paper Web Associates refers to online CRM activities—all customer-facing processes integrated via the Internet—as e-CRM: Electronic Customer Relationship Management

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The CRM Lifecycle. Without CRM Analytics, your customers won’t even know you’re thereIn this paper Hyperion applies the CRM lifecycle to three common business problems: customer profiling, call center improvement and e-business effectiveness. In each scenario the three stages of the CRM lifecycle will be applied to the business problem and the solutions will demonstrate how essential CRM analytics are to customer success.

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