Titlebook: Customer Processes in Business-to-Business Service Transactions; Janine Frauendorf Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden

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Data analysis and interpretationbed earlier serve different purposes: whereas the quantitative data of the survey is explicitly used to test the hypotheses, the data generated through content analysis and expert interviews supplies information to answer the research questions from a broader perspective and interpret the data in a

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