Titlebook: Customer Processes in Business-to-Business Service Transactions; Janine Frauendorf Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden

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https://doi.org/10.1007/978-3-8350-9447-5Dienstleistungsmarketing; Kundenprozess; Prozessmanagement; Service blueprint; Service engineering; busin

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https://doi.org/10.1007/978-3-031-25248-8mer process; thus, the theory embeds and governs both sides of the process. Therefore, with reference to the efficiency aspect of the service, the transaction cost theory not only represents the link between those two processes but it also offers an explanation of why they have to be understood as a

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