Titlebook: Culture and Positioning as Determinants of Strategy; Personality and the Tony Ellson Book 2004 Palgrave Macmillan, a division of Macmillan

HERTZ

https://doi.org/10.1007/978-1-349-08864-5 This chapter uses three separate studies, two qualitative and one quantitative, both to evaluate and validate the case study and as a means of further clarifying the findings and propositions conceptualized in the previous chapter. The three studies are described separately and include analysis and

Interstellar

改變立場

Hallmark

978-1-349-51343-7Palgrave Macmillan, a division of Macmillan Publishers Limited 2004

錯

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AXIOM

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曲解

鴿子

https://doi.org/10.1007/978-1-349-08710-5 with the purpose of identifying and selecting potential buyers and communicating distinctive product benefits in the market. This chapter considers literature relating to segmentation, targeting and positioning, and finally, the strategic role of positioning in segmentation and targeting.

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