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Titlebook: Culture and Positioning as Determinants of Strategy; Personality and the Tony Ellson Book 2004 Palgrave Macmillan, a division of Macmillan

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發(fā)表于 2025-3-21 18:17:30 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Culture and Positioning as Determinants of Strategy
副標題Personality and the
編輯Tony Ellson
視頻videohttp://file.papertrans.cn/241/240993/240993.mp4
圖書封面Titlebook: Culture and Positioning as Determinants of Strategy; Personality and the  Tony Ellson Book 2004 Palgrave Macmillan, a division of Macmillan
描述Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.
出版日期Book 2004
關鍵詞business; management; Manager; marketing; organization; organizations; Personal; strategy
版次1
doihttps://doi.org/10.1057/9780230509818
isbn_softcover978-1-349-51343-7
isbn_ebook978-0-230-50981-8
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2004
The information of publication is updating

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Culture and Positioning as Determinants of StrategyPersonality and the
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https://doi.org/10.1007/978-1-349-08864-5d clarifying meaning. Each of the three studies includes concluding remarks relevant to the particular study. The chapter ends with an evaluation and, where appropriate, validation of the propositions of the previous chapter as a result of the three studies.
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Conceptualization of the Case Studyach is used to the case study in seeking to identify new concepts or paradigms that explain patterns from the combination of the narrative and current academic thinking. Six main patterns or propositions are identified forming the basis of conceptualization of positioning and culture as a determinant of strategy.
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