| 書(shū)目名稱 | Culture and Positioning as Determinants of Strategy | | 副標(biāo)題 | Personality and the | | 編輯 | Tony Ellson | | 視頻video | http://file.papertrans.cn/241/240993/240993.mp4 | | 圖書(shū)封面 |  | | 描述 | Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. | | 出版日期 | Book 2004 | | 關(guān)鍵詞 | business; management; Manager; marketing; organization; organizations; Personal; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230509818 | | isbn_softcover | 978-1-349-51343-7 | | isbn_ebook | 978-0-230-50981-8 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2004 |
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