Titlebook: Contemporary Thoughts on Corporate Branding and Corporate Identity Management; T. C. Melewar,Elif Karaosmano?lu Book 2008 Palgrave Macmill

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Myocarditis

Contemporary Thoughts on Corporate Branding and Corporate Identity Management978-0-230-58322-1

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噴油井

噴油井

https://doi.org/10.1057/9780230583221brand; branding; communication; corporate identity; Image; marketing; reputation; strategic management

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Introduction,The concepts of corporate branding and corporate identity have gained considerable interest both in academic and practitioner circles. These concepts are particularly salient to strategic management and marketing disciplines, providing new lenses through which an organization’s central attributes may be nurtured and altered.