Titlebook: Contemporary Thoughts on Corporate Branding and Corporate Identity Management; T. C. Melewar,Elif Karaosmano?lu Book 2008 Palgrave Macmill

要旨

書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management影響因子(影響力)




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management影響因子(影響力)學(xué)科排名




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management網(wǎng)絡(luò)公開度




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management被引頻次




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management被引頻次學(xué)科排名




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management年度引用




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management年度引用學(xué)科排名




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management讀者反饋




書目名稱Contemporary Thoughts on Corporate Branding and Corporate Identity Management讀者反饋學(xué)科排名

法律

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Myocarditis

Contemporary Thoughts on Corporate Branding and Corporate Identity Management978-0-230-58322-1

占卜者

搖曳的微光

噴油井

噴油井

https://doi.org/10.1057/9780230583221brand; branding; communication; corporate identity; Image; marketing; reputation; strategic management

inferno

insidious

男生如果明白

Introduction,The concepts of corporate branding and corporate identity have gained considerable interest both in academic and practitioner circles. These concepts are particularly salient to strategic management and marketing disciplines, providing new lenses through which an organization’s central attributes may be nurtured and altered.