Titlebook: Contemporary Issues in Marketing; Martin Evans,Luiz Moutinho Textbook 1999Latest edition Macmillan Publishers Limited 1999 Advertising.bus

頭盔

ESPY

弄臟

厭煩

Pricing Policyecent moves to import the US policy of every day low pricing (EDLP) into the UK have sent shock waves through the retail sector. The theory behind the strategy is that by keeping prices constantly low, without resorting to a confusing array of price promotions, sales will increase over time, and so will profits.

oxidant

infringe

The ‘New’ MarketingThis January, Citro?n became the UK’s fourth ranking car manufacturer — after Ford, Vauxhall and Rover — taking 6.5 per cent of the market. It had already been expanding rapidly, rising from a market share of 1.8 per cent to more than 4.5 per cent in just seven years.

Constrain

Exclaim

FOR

Strategic Integration of Marketing Communicationst last, it’s official. It may have been a long time coming (it’s been talked about for more than a decade) but finally the fast-moving consumer goods industry is taking direct marketing seriously.

Synapse

Global Marketingver the next five years PepsiCo plans to save $100m (￡68m) a year in Europe through improved productivity as a result of overlapping savings from its main brands: Pepsi Cola, KFC, Pizza Hut, Taco Bell and Walkers Smiths.