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Titlebook: Contemporary Issues in Marketing; Martin Evans,Luiz Moutinho Textbook 1999Latest edition Macmillan Publishers Limited 1999 Advertising.bus

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發(fā)表于 2025-3-21 20:02:14 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Contemporary Issues in Marketing
編輯Martin Evans,Luiz Moutinho
視頻videohttp://file.papertrans.cn/237/236552/236552.mp4
概述Provides an innovative approach to learning about key marketing concepts through an exciting collaboration with one of the leading marketing magazines, . Provides readers with the opportunity to see h
圖書封面Titlebook: Contemporary Issues in Marketing; Martin Evans,Luiz Moutinho Textbook 1999Latest edition Macmillan Publishers Limited 1999 Advertising.bus
描述.Contemporary Issues in Marketing. provides an innovative approach to learning about key marketing concepts based on a collaboration with .Marketing Week...This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from. Marketing Week..Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible ‘problem solving‘ approaches are suggested.
出版日期Textbook 1999Latest edition
關(guān)鍵詞Advertising; business-to-business; Database Marketing; direct marketing; Distribution; international mark
版次1
doihttps://doi.org/10.1007/978-1-349-14299-6
copyrightMacmillan Publishers Limited 1999
The information of publication is updating

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https://doi.org/10.1007/978-981-99-6798-8hat effect does a changing political climate have on brands? As an issue, ethics has been going up the business and branding agenda for many years. Now, judging by the new Government’s first few weeks in office, its impact on the political agenda will also be palpable.
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Urban Sustainable Development in East Asiaarketing, it is said, is a mixture of smoke and mirrors. This may explain why toy company Hasbro has employed the services of a shaman. You might wonder what a primitive Siberian religion, based on holy men communing with good and evil spirits, has to do with selling Sindy and Action Man, but Hasbro is taking it very seriously.
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