Titlebook: Consuming Mass Fashion in 1930s England; Design, Manufacture Cheryl Roberts Book 2022 The Editor(s) (if applicable) and The Author(s), und

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Palgrave Studies in Fashion and the Bodyhttp://image.papertrans.cn/c/image/236231.jpg

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Bodo Kirf,Kai-Nils Eicke,Souren Sch?mburgelenaesed” yet, “if you exchanged her cheap frocks for the real thing and put her in the hands of a Bond Street hairdresser, and then set her amongst the Bright Young Things of Mayfair, the only notable difference is that the Bright Young Things would have uglier and noisier manners” (., p. 10). At

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https://doi.org/10.1007/978-3-658-14615-3women in the 1930s were, as will be revealed in the following chapters, a driving force for the modernity found in both design and the new methods of mass manufacture of lightweight garments, the development of manmade fibres and consumption. This chapter argues and confirms that young working-class

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Die Basics: Begriffe der Stromwirtschaft,iderers and traders was the long-established epicentre for street trading, second-hand dealing and markets. This chapter explains how these arenas of consumption offer a helpful focus not only into accessing and negotiating fashion but also as a cross-class communicator for women in the 1930s.

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Interne Kommunikation und Digitalisierung, and purchase their desired fashionable lightweight dresses. This chapter considers how shopping practices of these young women were not reflections of their passive consumption, but how they were, in fact, discerning customers who were well informed in their consumption practice and the profitable