Titlebook: Consuming Mass Fashion in 1930s England; Design, Manufacture Cheryl Roberts Book 2022 The Editor(s) (if applicable) and The Author(s), und

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Agents of Change,women in the 1930s were, as will be revealed in the following chapters, a driving force for the modernity found in both design and the new methods of mass manufacture of lightweight garments, the development of manmade fibres and consumption. This chapter argues and confirms that young working-class

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Localities of Fashion Modernity in the 1930s: Practices of Retailing Behind the High Street,iderers and traders was the long-established epicentre for street trading, second-hand dealing and markets. This chapter explains how these arenas of consumption offer a helpful focus not only into accessing and negotiating fashion but also as a cross-class communicator for women in the 1930s.

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Localities of Fashion Modernity in the 1930s: Practices of Retailing on the High Street, and purchase their desired fashionable lightweight dresses. This chapter considers how shopping practices of these young women were not reflections of their passive consumption, but how they were, in fact, discerning customers who were well informed in their consumption practice and the profitable

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Progressive Production Practices: Developments in Design, Print, Colour Forecasting and Fabric,

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New Developments and Technological Change: The Business of Mass Manufacturing Fashion,

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