Titlebook: Consumer Engineering, 1920s–1970s; Marketing between Ex Jan Logemann,Gary Cross,Ingo K?hler Book 2019 The Editor(s) (if applicable) and The

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核心

https://doi.org/10.1007/978-3-642-85445-3rized by information asymmetries; the sellers have information about the product that the buyers do not possess. Producers believe they have a product that will solve a consumer problem. Consumers typically do not know whether the product will solve their problem or not, but they are aware that they

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炸壞

Chirurgisch-neurochirurgische Notf?llefood and beverages to airlines and financial institutions. Landor’s design work, it argues, hinged on the integration of systematic consumer research. His firm exemplified the growing importance of corporate image and product personality in mid-century marketing, connecting consumers to a brand. Res

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樹膠

Barbara Schadendorf Dipl.-Psych.ler died in 1978, Adidas dominated international sporting goods markets. This chapter considers how the carefully tailored products and marketing appealed to specific consumer groups, but also the extent to which sales were driven by broader attempts at social engineering. It argues that consumption

Jejune

Traumatologie der peripheren Nerven,hift in business practices from a producer-centered orientation to a new sensibility toward consumers. By examining how market research influenced business strategies on the micro-level, this chapter calls this interpretation into question. Case studies from German and American carmakers show that t

Incommensurate

Unfallchirurgie aus ?konomischer Sichtuted around the world from the 1970s to the 1990s. Exploring the contacts between IKEA and the Swedish Consumer Agency as well as the implementation by IKEA of the Agency’s guidelines for rational kitchen planning, we show that IKEA’s business model was in practice highly compatible with the consume

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https://doi.org/10.1007/978-3-642-88560-0rain consumers to behave in an informed way. For example, they sought to educate consumers on comparison shopping strategies. These government-sponsored centers had been established to promote growth by enabling individual, rational choice. The centers provide a prominent example of the involvement