Titlebook: Consumer Engineering, 1920s–1970s; Marketing between Ex Jan Logemann,Gary Cross,Ingo K?hler Book 2019 The Editor(s) (if applicable) and The

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Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agencyuted around the world from the 1970s to the 1990s. Exploring the contacts between IKEA and the Swedish Consumer Agency as well as the implementation by IKEA of the Agency’s guidelines for rational kitchen planning, we show that IKEA’s business model was in practice highly compatible with the consume

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“The Consumer Crusader”—Hugo Schui and the German Consumers Associationrain consumers to behave in an informed way. For example, they sought to educate consumers on comparison shopping strategies. These government-sponsored centers had been established to promote growth by enabling individual, rational choice. The centers provide a prominent example of the involvement

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978-3-030-14566-8The Editor(s) (if applicable) and The Author(s) 2019

Obituary

German-Style Consumer Engineering: Victor Vogt’s ,, 1925–1950y during the 1920s, trade journals propagated American methods of rationalization in production and sales. At the same time, though, American ideas were adapted to German business practices. Consequently, the article argues, we have to refrain from overly generalizing narratives of consumer engineering as “Americanization.”

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Osteoporose bei rheumatischen Erkrankungen experts, including market researchers, commercial designers, and sales managers contributed to the rise of new systematic and creative forms of consumer-oriented marketing. As a social technology, marketing now aimed not only to understand consumers and analyze their needs but also sought to shape

conscience

Praktizierte evidenzbasierte Medizinying consumer motivations became increasingly important to U.S. corporations from the interwar years. Logemann shows the rise of corporate market research departments and new professional consultancies. The promise of “scientific” planning in marketing, however, was no American peculiarity. The case