Titlebook: Communication and Persuasion; Central and Peripher Richard E. Petty,John T. Cacioppo Book 1986 Springer-Verlag New York Inc. 1986 Action.Ag

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https://doi.org/10.1007/978-1-4612-4964-1Action; Aggression; Evaluation; Evolution; Motivation; Persuasion; behavior; cognition; communication; person

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Michael Meyer,Astrid Dehnel,Elmar Fichtlor the ELM. Before turning to this, however, it would be useful to cover some general methodological issues that arise in testing the ELM. We will first briefly address the procedures we have employed to assess attitudes and attitude change in our experiments. Then we will discuss procedures for ass

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https://doi.org/10.1007/978-3-031-56281-5. Motivational variables are also important in affecting the elaboration likelihood. If a person is highly able to process a message but lacks the requisite motivation, little processing will occur. In this chapter we first discuss three situational variables that exert an important effect on motiva

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