Titlebook: Communication and Persuasion; Central and Peripher Richard E. Petty,John T. Cacioppo Book 1986 Springer-Verlag New York Inc. 1986 Action.Ag

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Michael Meyer,Astrid Dehnel,Elmar Fichtlessing and operationalizing the three basic constructs in the ELM: argument quality, peripheral cues, and message elaboration. Finally, we discuss individual differences in the likelihood of message elaboration.

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Methodological Factors in the ELM,essing and operationalizing the three basic constructs in the ELM: argument quality, peripheral cues, and message elaboration. Finally, we discuss individual differences in the likelihood of message elaboration.

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Book 1986onducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub- sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade

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lanning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub- sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the n

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https://doi.org/10.1007/978-3-031-56281-5g attitude schema or structure. Then, we highlight research on forewarnings that . more biased information processing. Finally, we briefly address some other variables that appear to lead to biased elaboration of persuasive communications.

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The Elaboration Likelihood Model of Persuasion,new weaponry. How effective were these messages likely to be? What would be the major determinant of effectiveness—the substance of the messages, or the appearance and demeanor of the speakers? If the messages produced attitude changes, would these changes last and would they lead to changes in behavior?