Titlebook: Communicating for Change; Concepts to Think Wi Jo Tacchi,Thomas Tufte Book 2020 The Editor(s) (if applicable) and The Author(s), under excl

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Communicating for Change,t and social change. We explain the reasons for wanting to develop and share a set of concepts that contribute to this field. The intention is to present thought-provoking concepts, stripped of much of the justifications and qualifications required in other academic publishing formats, to get straig

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The Power of Weak Communication, because they are less ‘noisy’ than the mainstream types of communication sustaining social change campaigns (Tufte, .. Cambridge: Polity Press, 2017). They develop organically and are often fragmented, multipolar and based on personal, ‘weak’ relations between individuals and groups. Despite their

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Context-Responsiveness,they evolve in an interactional environment. For the field of communication for social change, the concept of context-responsiveness opens up, in first instance, a new way of looking at change: when something changes, this reverberates in waves of change that expand in interconnected systems. This c

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