Titlebook: Communicating Popular Science; From Deficit to Demo Sarah Tinker Perrault Book 2013 Palgrave Macmillan, a division of Macmillan Publishers

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K. Anuraj,S. S. Poorna,C. Saikumarer and the next do so. Chapter 8 will examine the kinds of relationships popular science texts invite readers to take toward scientific issues, but first this chapter looks at how writers create ethos and construct personas in popular science texts.

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