Titlebook: Co-Creation of High-Tech Products in the B2B Domain; Leontin Karl Grafmüller Book 2020 Springer Fachmedien Wiesbaden GmbH, part of Springe

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,Part III – Exploring business customers’ value in co-creation,After analyzing the provider’s perspective in ., this part is dedicated to the customers’ domain. Thereby, the studies on the dyadic co-creation process are complemented by the customers’ view. . picks up the second research gap and examines the customer value of the co-creation process (see Part I; 2.4 . ).

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Leontin Karl GrafmüllerPublication in the field of economic sciences

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Markt- und Unternehmensentwicklung Markets and Organisationshttp://image.papertrans.cn/c/image/228582.jpg

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https://doi.org/10.1007/978-3-658-28412-1Co-Creation; High-Tech Products; B2B Domain; Customer co-creation; High-tech; Product complexity; Open inn

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978-3-658-28411-4Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

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