Titlebook: China Branding; Cases from Zhejiang Martin J. Liu,Jun Luo Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive licens

Control-Group

Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-Term R&of the company originated from its high-end brands, innovation-driven development, and its pricing strategy. The premium price allows the company to continuously focus on enhancing its product quality and production efficiency. The technologic output and high product quality has allowed the company

制度

Deli Group: A Five Force Behavioral Culture,re. The company discussed, in this case, evolved from a small manufacturing firm to a successful industrial giant through adoption of a multidimensional and value creative goal. We included this traditional industry in our book with the idea of illustrating how good organizational behavior can trans

verdict

GRATE

onal markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.978-981-13-9320-4978-981-13-9318-1

GRACE

Radical Addition to Fullerene Derivatives,ic and international markets. The Zhejing provincial government in China has applied a place umbrella branding strategy and created the “ZhejiangMade” brand to develop or maintain the competitive advantage of Chinese manufacturing firms. The core value of the “ZhejiangMade” brand is to provide produ

Cardioplegia

Basic Data on Fullerenes and Free Radicals,ationship is always desired, where relevant activities that help to attract consumers and recognize the value of the brand would be appreciated. Facing the challenges of globalization and the more complex market, many Chinese brands are seeking ways for an international transformation. This chapter

熒光

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名字的誤用

Azafullerenes in Radical Reactions,er satisfaction. However, there remains a lack of successful Chinese cases that apply customer-oriented philosophy for brand success. With regard to the new circumstances of the global economic slowdown and fast technology upgrading within the manufacturing industry, ROBAM’s prosperity is undoubtedl

Offbeat

Radical Addition of Macromolecules to C60,Since 2010, Xinhai has extended their business to the healthcare equipment domain and has become an essential player in this industry. The way that Xinhai created their brand value could provide abundant insights for other B2B firms. To have a better understanding of Xinhai’s brand building, we inte