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Titlebook: China Branding; Cases from Zhejiang Martin J. Liu,Jun Luo Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive licens

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樓主
發(fā)表于 2025-3-21 19:24:40 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱China Branding
副標題Cases from Zhejiang
編輯Martin J. Liu,Jun Luo
視頻videohttp://file.papertrans.cn/226/225329/225329.mp4
概述Analyzes the place branding strategy employed by the Zhejiang Provincial Government in the launch of the "ZhejiangMade" brand.Explores the challenges faced by Chinese enterprises in challenging existi
圖書封面Titlebook: China Branding; Cases from Zhejiang Martin J. Liu,Jun Luo Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive licens
描述This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the? perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.
出版日期Book 2019
關鍵詞Marketing; Branding; Chinese brands; citizens as consumers; Chinese national brands
版次1
doihttps://doi.org/10.1007/978-981-13-9318-1
isbn_softcover978-981-13-9320-4
isbn_ebook978-981-13-9318-1
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

書目名稱China Branding影響因子(影響力)




書目名稱China Branding影響因子(影響力)學科排名




書目名稱China Branding網絡公開度




書目名稱China Branding網絡公開度學科排名




書目名稱China Branding被引頻次




書目名稱China Branding被引頻次學科排名




書目名稱China Branding年度引用




書目名稱China Branding年度引用學科排名




書目名稱China Branding讀者反饋




書目名稱China Branding讀者反饋學科排名




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沙發(fā)
發(fā)表于 2025-3-21 21:29:49 | 只看該作者
板凳
發(fā)表于 2025-3-22 04:22:20 | 只看該作者
https://doi.org/10.1007/0-306-47634-7al and value creative goal. We included this traditional industry in our book with the idea of illustrating how good organizational behavior can transform even a traditional company into a value-added cooperation. A reputable brand is built from a bonded group of employees.
地板
發(fā)表于 2025-3-22 04:44:42 | 只看該作者
5#
發(fā)表于 2025-3-22 11:19:01 | 只看該作者
6#
發(fā)表于 2025-3-22 13:50:39 | 只看該作者
Book 2019ndustry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the? perception of pr
7#
發(fā)表于 2025-3-22 19:24:20 | 只看該作者
https://doi.org/10.1007/0-306-47634-7only gain its technical capabilities but also harvested market insights and branding. Through the case study, readers are able to see a clear path of how a small domestic firm explored and exploited limited resources to gain its competitive advantages and successfully grew from no name, to be known and to be an industry benchmark.
8#
發(fā)表于 2025-3-22 23:21:04 | 只看該作者
9#
發(fā)表于 2025-3-23 04:42:16 | 只看該作者
Radical Addition of Macromolecules to C60,analysis of Yinlun suggests that product excellence, customer excellence, and operational excellence are core value-based strategies adopted by the company in becoming the industry leader in the automobile radiators and machine tools industry in China and the global markets.
10#
發(fā)表于 2025-3-23 08:29:10 | 只看該作者
Radical Addition of Macromolecules to C60,ness and reputation, strategic positioning of products has been an important and often ignored contributing factor. This finding has meaningful implications on the brand building process of Chinese manufacturers and on the policy-making of governments.
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