Titlebook: Business and Social Media in the Middle East; Strategies, Best Pra Nehme Azoury,Lindos Daou Book 2020 The Editor(s) (if applicable) and The

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Book 2020 social media in the MENA region and the often-neglected role of culture in research in this area.? It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media. .

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Internationale Good Practice-Beispiele,ention and interest of most companies. Companies understood the need to rethink their ways of communication in order to reach these young potential employees, who experienced the advent of social networks and the mobile internet.

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Mehr Innovationen für Deutschland or mobile) of the population. They generally differ in design, the services offered, the level of immediacy, the speed of interactions, the nature of shared content (text, images, audio, video), their mode and control rules (administrator, moderator, free), etc.

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Social Media vs Traditional Marketingsocial media marketing as a solid tool of communication in the business world. Afterwards, a contrast between traditional marketing tools and new/modern marketing tools based on the PESO model. Finally, the author offers a hands-on recommendations based on best practices marketing strategies that co

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