Titlebook: Building Brand Value the Playboy Way; Susan Gunelius Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.b

艱苦地移動(dòng)

lactic

The First Brand Extensions did follow some of the rules of branding by ensuring that each brand extension accurately represented the Playboy image and promise. In essence, Hefner was following the three primary steps of branding from the moment Playboy was born.

紅腫

Defending the Brandety in order to remain relevant. For Hugh Hefner, the goal wasn’t so much to retain brand relevancy as it was to be seen as a thought leader defending personal freedoms and fighting against the inequalities he detested for so long.

機(jī)構(gòu)

Living the Brandzines and newspapers as varied as ., and . magazine. Hefner and Playboy were everywhere, and as Hefner’s star rose, so did Playboy’s earnings. In the 1960s, Hefner became the very thing that enamored him most during his youth—a celebrity.

Flavouring

帽子

A Brand Peaksroducing, record producing, modeling and limousine services, and more. The writing was on the wall for a long time that the growth of the Playboy brand could not be sustained, but steps were never taken to protect the company from an inevitable crash.

Bricklayer

CANE

無(wú)力更進(jìn)

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羅盤(pán)

Book 2009Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.?It‘s the story of brand building, brand value, brand longevity and the ultimate brand champion.