Titlebook: Building Brand Value the Playboy Way; Susan Gunelius Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.b

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GREG

Nurturing a Brandfound the content of . offensive. However, he also met obstacles from sources like the U.S. Postal Service, the police, and the FBI. The 1950s marked the birth of a brand that would take the world by storm and cause social and business changes that no one could have expected.

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Growth Explosionon of . magazine was enjoying a comfortable 1 million copies per month with revenues of over $5 million pouring in each year. Playboy had made its mark and was here to stay. By 1961, the company grew to become a $20 million empire, and by 1969, yearly sales hit $96 million with circulation exceeding

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Defending the Brandmmunication traveled faster, and they found themselves with more leisure time thanks to better technology. People began to speak out against social inequalities and governmental leadership they didn’t agree with. The simple, self-indulgent lifestyle depicted on the pages of . had to change with soci

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