Titlebook: Bright Modernity; Color, Commerce, and Regina Lee Blaszczyk,Uwe Spiekermann Book 2017 The Editor(s) (if applicable) and The Author(s) 2017

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https://doi.org/10.1007/978-3-319-50745-3history of color design; transatlantic history; marketing and design history; history of business and c

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Chantal Olckers,Eileen Koekemoers succeeded in the high-end segment of fashionable silk dyeing. Second, scaling up production, bringing down manufacturing costs, and producing an ever-wider range of dyes enabled the dye industry to penetrate the mass market of ordinary cotton dyeing beginning in the early 1870s. By the 1890s, this

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Ingrid L. Potgieter,Nadia Ferreiraey. It begins by establishing the industrial problems that prompted Bradley to compose a system of color instruction. Then, through an analysis of the exercises and principles that defined Bradley’s method, the chapter connects the ways of seeing fostered in Bradley’s educational program to the impe

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Managing Human Resources in Africainning of an extensive color-coded gendering process. Since the early 2000s, girl advocates have openly criticized pink’s seductive pull on little girls. More recently, boys who wear pink have become subject to discussion. Tracing the metonymic relationship between color and femininity in the Wester

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Managing Humanitarian Logisticshis essay examines the relationship between colored goods and color science through an examination of the color work of philosopher Charles Sanders Peirce and his sometimes friend, physicist Ogden Rood. While scientists needed colored goods in order to study the nature of color, they frequently balk

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Darshan Suresh Rathi,Ali M. S. Zalzalanched in Hollywood. By 1930, the industry had embraced sound, the first important disruptive technology of the studio era, and was on the brink of repeating the process for color. Although techniques for adding color to movies were nearly as old as motion pictures themselves, Technicolor emerged tri

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B.S. Sahay,Sumeet Gupta,Vinod Chandra Menon everything, and everything better, bigger, brighter, and more colorful. With women in command of much of the household purchasing, American industry tailored key products and messages to the female consumer. Among these products was electric lighting, whose enriching, beautifying potential advertis