Titlebook: Brand Storytelling in the Digital Age; Theories, Practice a S M A Moin Book 2020 The Author(s), under exclusive license to Springer Nature

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High Pressure Materials Propertiesnd slow—this chapter explores how consumers think while making brand choices and explains three laws drawing on neurosciences approaches to branding. The chapter also explains how stories make biochemical changes in consumers’ brains and influence their psychology and behaviour; and how marketers ha

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High Pressure Materials Propertieslling that fosters brand–consumer conversations in the digital age. While explaining different brand stories such as strategic and tactical, the chapter also covers the art of brand storytelling that inspires, influences, and engages consumers.

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High Pressure Materials Propertiesin transporting customers into the story world, binding them with emotional glue. Used appropriately, they affect customers’ sympathy and love for the protagonists. This chapter, drawing on interdisciplinary literature, introduces a conceptual model and explains the critical elements of story: narra

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https://doi.org/10.1007/978-3-642-41834-1ologies and transform the way brands and consumers converse. Although the future is an unknown, the potential success depends upon how brands become authentic and infuse emotion in an AI-driven world through creating superior stories that promote humanity and resonate with their customers.

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