Titlebook: Brand Storytelling in the Digital Age; Theories, Practice a S M A Moin Book 2020 The Author(s), under exclusive license to Springer Nature

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Outshine

你正派

,Storytelling for Minds: Neuroscience’s Approaches to Branding,nd slow—this chapter explores how consumers think while making brand choices and explains three laws drawing on neurosciences approaches to branding. The chapter also explains how stories make biochemical changes in consumers’ brains and influence their psychology and behaviour; and how marketers ha

orthodox

Cholecystokinin

Amenable

Conclusion: The Future of Storytelling,marketers are in the driving seats, customers are controlling the navigation. This chapter invites the opportunity for new research by triggering interest in the future of brand storytelling shaped by AI, VI, AR and big data. Experts predict a creative renaissance: ancient art will meet modern techn

Choreography

放縱

https://doi.org/10.1007/978-3-030-59085-7brand management; marketing; neuroscience; digital marketing; modern day marketing

judicial

思考而得

,Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age,lling that fosters brand–consumer conversations in the digital age. While explaining different brand stories such as strategic and tactical, the chapter also covers the art of brand storytelling that inspires, influences, and engages consumers.