Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per

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Chlorites and related silicates,fected perceived femininity and masculinity, such that lighter (i.e., pink/red) colors increased perceived femininity and darker colors increased perceived masculinity. Regarding the logo only, shape was found to impact perceived brand femininity and masculinity, such that heavier and highly angular