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Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per

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發(fā)表于 2025-3-21 16:40:15 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱(chēng)Brand Gender
期刊簡(jiǎn)稱(chēng)Increasing Brand Equ
影響因子2023Theo Lieven
視頻videohttp://file.papertrans.cn/191/190388/190388.mp4
發(fā)行地址Enhances the brand personality equity model to include cross-cultural applicability.Discusses and seeks to define the terms ‘brand personality‘ and ‘brand equity‘.Establishes the link between a straig
圖書(shū)封面Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per
影響因子.This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model..
Pindex Book 2018
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書(shū)目名稱(chēng)Brand Gender影響因子(影響力)




書(shū)目名稱(chēng)Brand Gender影響因子(影響力)學(xué)科排名




書(shū)目名稱(chēng)Brand Gender網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱(chēng)Brand Gender網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱(chēng)Brand Gender被引頻次




書(shū)目名稱(chēng)Brand Gender被引頻次學(xué)科排名




書(shū)目名稱(chēng)Brand Gender年度引用




書(shū)目名稱(chēng)Brand Gender年度引用學(xué)科排名




書(shū)目名稱(chēng)Brand Gender讀者反饋




書(shū)目名稱(chēng)Brand Gender讀者反饋學(xué)科排名




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978-3-319-86809-7The Editor(s) (if applicable) and The Author(s) 2018
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Theo LievenEnhances the brand personality equity model to include cross-cultural applicability.Discusses and seeks to define the terms ‘brand personality‘ and ‘brand equity‘.Establishes the link between a straig
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Yoshiyuki Kawazoe,Ryunosuke Notes Aaker and Joachimsthaler’s (Harvard Business Review 137–144, 1999) suggestion that global firms assess brand equity by assessing brand personality. The rationale behind the implementation of brand gender is the universality of gender perceptions. Psychologists sometimes assume that all cultures pe
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發(fā)表于 2025-3-23 07:19:05 | 只看該作者
Kaolin group and related silicates,ne, masculine, and undifferentiated. Katz (The social psychology of female–male relations, Academic Press, Orlando, pp. 21–67, 1986) confirmed that an androgynous correlation has numerous benefits, such as increased adaptability to ambiguous settings. Likewise, a study by Bem (Journal of Consulting
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