Titlebook: Brand Gender; Increasing Brand Equ Theo Lieven Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brand Equity.Brand Gender.Per

ACRO

書目名稱Brand Gender影響因子(影響力)




書目名稱Brand Gender影響因子(影響力)學(xué)科排名




書目名稱Brand Gender網(wǎng)絡(luò)公開度




書目名稱Brand Gender網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Gender被引頻次




書目名稱Brand Gender被引頻次學(xué)科排名




書目名稱Brand Gender年度引用




書目名稱Brand Gender年度引用學(xué)科排名




書目名稱Brand Gender讀者反饋




書目名稱Brand Gender讀者反饋學(xué)科排名

Nausea

978-3-319-86809-7The Editor(s) (if applicable) and The Author(s) 2018

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Theo LievenEnhances the brand personality equity model to include cross-cultural applicability.Discusses and seeks to define the terms ‘brand personality‘ and ‘brand equity‘.Establishes the link between a straig

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任命

安心地散步

強(qiáng)行引入

FAWN

Yoshiyuki Kawazoe,Ryunosuke Notes Aaker and Joachimsthaler’s (Harvard Business Review 137–144, 1999) suggestion that global firms assess brand equity by assessing brand personality. The rationale behind the implementation of brand gender is the universality of gender perceptions. Psychologists sometimes assume that all cultures pe

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Kaolin group and related silicates,ne, masculine, and undifferentiated. Katz (The social psychology of female–male relations, Academic Press, Orlando, pp. 21–67, 1986) confirmed that an androgynous correlation has numerous benefits, such as increased adaptability to ambiguous settings. Likewise, a study by Bem (Journal of Consulting