Titlebook: Brand Breakout; How Emerging Market Nirmalya Kumar,Jan-Benedict E. M. Steenkamp Book 2013 Palgrave Macmillan, a division of Macmillan Publ

GOAD

Chauvinistic

Opponent

The Positive Campaign Route,s “made in Germany” and “made in Mexico.” When we asked executives which of the two cars they preferred, the room filled with laughter. The German one, of course! Their own reaction summarized 10 slides of statistics, that the country of origin can be a brand asset — or a liability.

戰(zhàn)役

The National Champions Route,ies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.

Loathe

invulnerable

https://doi.org/10.1007/978-3-319-22951-5r varieties are allowed), and most aspects of viticulture, including pruning, vineyard yield, the degree of pressing, and the time that the wine must remain on its lees. before bottling. Only after meeting all these requirements may a winemaker label the product “champagne.”

Genteel

The Natural Resources Route,r varieties are allowed), and most aspects of viticulture, including pruning, vineyard yield, the degree of pressing, and the time that the wine must remain on its lees. before bottling. Only after meeting all these requirements may a winemaker label the product “champagne.”

nepotism

compassion

The Asian Tortoise Route,f the most valuable global brands (Table 1.1). To rank on the Interbrand 100, a brand must have a .. Toyota and Samsung do, along with eight other Asian brands from the automotive and electronics industries of Japan and South Korea. To make the Millward Brown list, a brand need not be global, just h

HALL