Titlebook: Brand Breakout; How Emerging Market Nirmalya Kumar,Jan-Benedict E. M. Steenkamp Book 2013 Palgrave Macmillan, a division of Macmillan Publ

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Nirmalya Kumar,Jan-Benedict E. M. SteenkampA unique approach to emerging brands, no other book approaches the topic of emerging brands and economies from this angle.An outstanding list of brands and insider interviews: drawing on academic and

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FACET

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Bj?rgvin Hj?rvarsson,Rossitza Pentchevaf the most valuable global brands (Table 1.1). To rank on the Interbrand 100, a brand must have a .. Toyota and Samsung do, along with eight other Asian brands from the automotive and electronics industries of Japan and South Korea. To make the Millward Brown list, a brand need not be global, just h

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Motilin

Jubilation

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High Speed Magnetoresistive Memories,s “made in Germany” and “made in Mexico.” When we asked executives which of the two cars they preferred, the room filled with laughter. The German one, of course! Their own reaction summarized 10 slides of statistics, that the country of origin can be a brand asset — or a liability.

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https://doi.org/10.1007/978-3-319-22951-5se France has branded this natural resource. Winemakers produce champagne from grapes grown in the Champagne region in the north-east of France; the process requires secondary fermentation of the wine in the bottle to create carbonation. The Champagne winemaking community, under the auspices of the