Titlebook: Brand Breakout; How Emerging Market Nirmalya Kumar,Jan-Benedict E. M. Steenkamp Book 2013 Palgrave Macmillan, a division of Macmillan Publ

單調(diào)性

The Business to Consumer Route,buy in bulk based on rational price and quality, not on brand. Branding activities are often unnecessary, and distribution is less important since large global customers have their own distribution capabilities. Even if a firm must set up a distribution network, it need reach only the relatively fewer business customers.

下級

Migratory

invade

liposuction

Conclusion,hinese firms will have moved on to multinational operations and global brands. In other words, despite the many obstacles to building global brands from emerging markets, we have tried to demonstrate that by, using the eight routes in this book, some Chinese and other emerging market firms will find ways to overcome them.

旅行路線

High Speed Magnetoresistive Memories,s “made in Germany” and “made in Mexico.” When we asked executives which of the two cars they preferred, the room filled with laughter. The German one, of course! Their own reaction summarized 10 slides of statistics, that the country of origin can be a brand asset — or a liability.

過分

https://doi.org/10.1007/978-3-319-22951-5ies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.

付出

Book 2013Written by the world‘s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

和平主義者

https://doi.org/10.1057/9781137276629Brands; Asia; Global; Emerging; Market; B2B; brand; branding; business; Global Brands; strategy

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