Titlebook: Beating Inflation; An Agile, Concrete a Hermann Simon,Adam Echter Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusiv

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Zhao-Fei Zhang,Jian-Jun Luo,Bai-Chun Gonghree determinants apply in times of inflation just as they do in normal situations. Value-to-customer determines the willingness-to-pay and thus the upper price limit (maximum price), costs determine the lower price limit, and the competitive price determines the price latitude. All three profit det

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Zhao-Fei Zhang,Jian-Jun Luo,Bai-Chun Gongn more important for ensuring a company’s lasting success than it is under price stability. Statements by famous investors such as Warren Buffett and Peter Thiel have brought interest in pricing power to the fore. In studies, only about one-third of companies say they have superior pricing power. Re

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Automatic Control of the Traffic Flowoss all businesses. Transparency increases price elasticity making the task of combating inflation more difficult. Thankfully, digitalization also ushers in a new era of value transparency that helps combat inflation. Positive value-to-customer ratings lead to reduced price elasticity. The opposite

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Zhao-Fei Zhang,Jian-Jun Luo,Bai-Chun Gongtical keys to staying ahead of inflation. Inflation is likely to have differing impact on the willingness-to-pay of target groups. Consequently, the cumulative spread of price differences under inflationary conditions needs to be closely examined. Price differentiation is the higher art of pricing a

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Yu Zhang,Chao Wang,Xueqiang Gu,Jing Chen beyond travel & tourism to facilitate rapid, demand-driven price adjustments that help sellers outpace inflation. Performance-based pricing links prices to value delivered which scales with inflation. Outfitting products with the technology to document value delivered should prove a powerful tool f

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Zhao-Fei Zhang,Jian-Jun Luo,Bai-Chun Gongon of price increases depends on its commitment and performance. The CEO must play an active role in toughening the sales force during inflation. Sales executives and employees do not have experience with high inflation rates. A culture change must be brought about through training and mental toughe

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Trevor Bench-Capon,Henry Prakkeng 100% of inflation-driven cost increases onto the market is often not possible, cost controls remain critical. Both employees and suppliers are affected by cost cutting measures. As a rule, management has a stronger position of power vis-à-vis these groups than vis-à-vis customers. In the case of l