Titlebook: Beating Inflation; An Agile, Concrete a Hermann Simon,Adam Echter Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusiv

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Understand Profit Mechanics,all obligations have been met, i.e. net profit. EBIT and EBITDA are not profit in this sense. In inflation, the distinction between nominal and real profit is crucial. Ultimately, the aim should be to defend real profit. Money illusion is to be avoided. Phantom profits arise because depreciation is

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Control Value-to-Customer,. Therefore, it makes sense to increase value-to-customer in order to mitigate resistance to price increases. The key question is whether and how such increases can be achieved quickly enough under inflationary conditions. By far the most important instrument for increasing value is innovation. Howe

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Strengthen Pricing Power,n more important for ensuring a company’s lasting success than it is under price stability. Statements by famous investors such as Warren Buffett and Peter Thiel have brought interest in pricing power to the fore. In studies, only about one-third of companies say they have superior pricing power. Re

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