Titlebook: Banking 5.0; How Fintech Will Cha Bernardo Nicoletti Book 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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Banking 5.0978-3-030-75871-4Series ISSN 2662-5083 Series E-ISSN 2662-5091

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Artificial Intelligence in Support of Customer Proximity in Banking 5.0,ers’ costs and revenues, customer behavior related to products and services, finding profitable customers, and those with potential. This chapter examines artificial intelligence-supported customer relationship applications. The chapter suggests using the Universal Design (UD) method to improve the

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2662-5083 ludes an extensive number of applications in financial servi.Bill Gates’ quote, “Banking is necessary, but banks are not,” showcases the opportunity for financial services digital transformation. The next transition from industry 4.0 to 5.0 will impact all sectors, including banking. It will combine